ISPs have desires on your data
Phorm and BT have been quick to claim that no personal information about your browsing habits is collected, and that they are following all appropriate legislation over data privacy. Many data protection campaigners aren't convinced though, including web creator Sir Tim Berners-Lee.
An Online petition to Downing Street collected over 9,000 signatures in its first month from users concerned about their privacy. If you don't fancy UK providers using Phorm to target ads at you, you'll find the petition at http://petitions.pm.gov.uk/ispphorm
